Sundance Panels: New Models of Distribution
Showcase of films capitalizing on new distribution models. Description: In today’s brutal marketplace, filmmakers and distributors are forced to think outside the box. From DIY theatrical to...
View ArticleSocial Media Set Management Issues
By Jon M. Garon Gallagher, Callahan & Gartrell, PC The challenge for the film producer is that potential distributors may have different goals regarding the marketing of the project. If the...
View ArticleYouTube’s Trend Manager talks about Why Videos go Viral
Kevin Allocca, YouTube’s trends manager, takes a look at the common components of Viral Videos and what happens to make them go viral.
View ArticleEverything can be Viral
Its the ultimate goal – the dream of marketing. Going Viral is what everyone strives for but no one really has a handle on. Here are a few examples of pieces of the production puzzle that can be used...
View ArticlePBS Arts: Off Book – The Worlds of Viral Video
“Viral Video” is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude...
View ArticleBuyral Takes the Guess Work out of Viral Videos
Advertising firm John St. created this tongue-in-cheek sales video for Buyral: a pay-for-clicks company garunteeing you millions of clicks every time. John St. was also responsible for the satircal...
View ArticleSteady Feathers : LG G2 – The Most Extreme Camera Ever
A viral commercial for LG G2 camera phones shows off the power of the chicken for obtaining the perfect steady shot.
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If a Story Is Viral, Truth May Be Taking a Beating
If an online story sounds too good (or juicy) to be true… it may very well be. Truth has never been an essential ingredient of viral content on the Internet. But in the stepped-up competition for...
View ArticleThe Devil Baby Attack Prank
In a viral marketing campaign for The Devil’s Due – puppeteers set out to terrorize the folks on the streets of New York with a demon child.
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A Q&A With A Viral Video Network
Forbes contributor Lori Kozlowski interviews CEO of Junkin Media Jonathan Skogmo and Chief Development Officer Josh Entman about how and why videos actually go viral, and how brands can capitalize on...
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